Business cards remain an integral professional networking tool, even in our digital age. Having cards printed in the standard size ensures they fit neatly into wallets, pockets and card cases. Here is what to know about standard business card dimensions:
The Classic Standard
The traditional standard business card size is 3.5 x 2 inches. Card stock is generally 16pt or 14pt thickness. This versatile rectangular size became popular because it is compact yet provides ample space for essential contact information.
The 3.5 x 2 inch dimensions mean cards can be economically printed in bulk on press sheets with minimal waste. The shape also slides conveniently into credit card slots in wallets and cases. For these reasons, the 3.5 x 2 size remains the default.
Metric Conversion
The metric equivalent of 3.5 x 2 inches is:
- Length: 88.9 mm
- Width: 50.8 mm
Nearly 89 x 51 mm. The standard thickness for metric business cards falls between 0.4 – 0.5 mm.
Consistency Counts
Keeping your cards the standard 3.5 x 2 inch size ensures consistency and compatibility. Recipients can easily file them alongside other cards without issues. The shape fits any off-the-shelf card holder and won’t get damaged crammed into a wallet.
Staying classic also enables economical printing. Custom sizes often increase cost. Exceptional cases like metal business cards from Metal Kards warrant standing out with a non-standard shape. But for most, adhering to the 3.5 x 2 norm brings reliability.
Alternative Dimensions
Some companies opt for larger or differently shaped cards to be memorable. Square cards measuring 2 x 2 inches are a popular alternative. Oversized options like 4 x 2 inches add presence for more graphic designs.
Yet non-standard sizes can complicate storage and filing. Keeping your cards squarely 3.5 x 2 inches is universally functional.
Typical Weights
Cardstock for business cards typically ranges from 16pt to 28pt. The higher the points or thickness, the more durable and impressive the card feels in hand. 16pt cards are common and economical, while 28pt has a luxe feel. Foil stamping cards works best on thicker 20pt+ stock.
No matter what shapes or finishes make your cards special, adhere to the classic 3.5 x 2 sizing. This standard brings reliability, compatibility and convenience to your business card use for recipients.